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Summary Marketing in the Services Economy_ Services Marketing_Lovelock_Wirtz
- Summary • 82 pages • 2017
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- $6.09
- 6x sold
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Summary of the book Services Marketing, written by C. Lovelock, J. Wirtz. The summary is of chapter 1 to 14 of the 8th edition of the book. The summary is well-structured and contains visual representations of theory.

Services Marketing
People Technology Strategy
Jochen Wirtz
Christopher Lovelock
2016
Eighth edition
World Scientific
Summary of chapters 1 to 14
-
Summary Services Marketing_Lovelock_Wirtz_Chapter 1-14
- Summary • 82 pages • 2017
-
- $6.09
- 29x sold
- + learn more
Summary of the book Services Marketing, written by C. Lovelock, J. Wirtz. The summary is of chapter 1 to 14 of the 8th edition of the book. The summary is well-structured and contains visual representations of theory.

Services Marketing
People Technology Strategy
Jochen Wirtz
Christopher Lovelock
2016
Eighth edition
World Scientific
Summary of chapters 1 to 14
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